Co-founder · TWICE
Eder Rodríguez
Brand, product and design. I make businesses look —and work— the way they should.
I've spent more than a decade making brands look —and work— the way they should. The last 8 years, building businesses with my brother: our own and those of more than 280 clients.
My territory is everything you see and touch: brand, product, design, experience, video. But make no mistake: I don't make pretty things. I make clear things. Beauty is a consequence of clarity — and things done well sell.
What I've built
- 01
Art direction of POSITIVO from the start: corporate identity, design, UI and video for more than 300 projects, turning it into a leading agency in northern Spain.
- 02
Before and alongside, 6 years running marketing for Grupo Goñi (BMW, Opel, Citroën, BMW Motorrad): online and offline campaigns, brand positioning and events for top-tier dealerships.
- 03
The builder layer: brand and product direction in our own projects — Mussa (naming, brand and platform from scratch), Aliron and the Custom TPV stage.
- 04
Education: Master's in Multimedia Design (INEDI) and Advertising Graphic Design (CEINTEC).
How I work
Less, but better.
I remove before I add.
Detail isn't an extra.
It's the difference between a brand that charges well and one that apologises.
Design with business judgement.
If it doesn't help sell, position or charge better, it's decoration.