About
Not an agency. Not a consultancy. Business builders.
We build businesses. Our own, and those of people who want to grow theirs with real judgement.
TWICE is the house from which two brothers build businesses, ventures and brands that are profitable and make us money. And it's also the firm through which we help, push and drive other people's projects and businesses: either because they're getting started or because they want to grow.
We're not an agency: we don't sell hours or deliverables. We're not a consultancy: we don't live off PowerPoints nobody executes. We're business builders.
Everything we learn building, we share every Tuesday in an email.
We do two things. Only two.
We build our own.
We start and grow our own companies and projects. We put our own money on the line in every decision. That's why, when we talk business, it isn't theory: it's skin in the game.
We boost other people's.
We put our judgement, experience and skills at the service of those who want to launch or grow their business. With the same mindset we build our own: as if it were ours.
How we work
Our way of doing things.
We think before we act.
Most businesses don't have a tools problem: they have a direction problem. Judgement first, execution second.
We tell the truth.
The one you need to hear, not the one you want to hear. It's more uncomfortable and it works better.
Business and aesthetics, together.
One thinks the business: strategy, numbers, decisions. The other makes it look and work the way it should: brand, product, design. A business that works but isn't seen, loses. One that's seen but doesn't work, dies.
We choose.
We don't work with just anyone or on just anything. A few things, done well. Like at home.
This is for people who are serious.
We work and write for business owners, entrepreneurs about to launch, startups that need judgement, and organisations that want to do things right.
It's not for those looking for magic formulas, nor for those who want to be told they're right, nor for those who think this is about likes.
Another way
We believe in another way to live and work.
We believe a business shouldn't be a sentence: it should be a lever for freedom.
We believe you can build seriously while still enjoying it, and grow without betraying yourself.
We believe in doing things our own way. Without asking permission.
What we learn building, we tell you every Tuesday.
One idea a week to grow your business. From two who build, not two who theorise.