Co-founder · TWICE
Imanol Sando
Business, strategy and direction. I help you decide well — which is what really grows a business.
I've spent 8 years building businesses with my brother: our own and those of more than 280 clients.
My territory is business: strategy, numbers, positioning, decisions. What I've learned across more than 300 projects is that most businesses don't need more marketing. They need better judgement: knowing what to do, in what order and why. My thing is turning chaos into direction: making the creative not just look good, but deliver results.
What I've built
- 01
Director of Strategy, Marketing and Creativity at POSITIVO since 2018: the strategic direction, vision and brand behind its growth into a leading agency in northern Spain.
- 02
Lecturer in Digital Marketing and Branding at the Bilbao Chamber of Commerce and the INCYDE Foundation, training entrepreneurs and companies in brand, digital strategy and AI applied to business.
- 03
Before: marketing and communications consultant at Innobasque (Basque Innovation Agency) and marketing planning at the NGO Anesvad.
- 04
The builder layer: strategy and growth of our own projects — Mussa, Aliron and the Custom TPV stage.
- 05
Education: Master's in Digital Marketing (Mondragon Unibertsitatea), Business Administration specialising in Marketing and Advertising (UPV/EHU), Sports Marketing (UAB) and a specialised Master's in Branding.
How I work
Truth first.
An honest diagnosis is worth more than a pretty plan.
Few levers, well chosen.
80% of growth comes from deciding 3 or 4 things well — not from doing 40.
Skin in the game.
I only recommend what I'd do with my own money. Because I do.